И еще немного информации от профессионалов

Darren Rowse, про которого говорилось в предыдущей публикации, дает несколько советов для начинающих блоггеров, и рассуждает о будущем блогов:

…О том, что нужно иметь свою нишу:

Niche it up baby – think very carefully about your topic/s. I am leaning more towards a niche approach to blogging these days. Yes there is a place for the more general blogs that cover a wide range of topics, but in terms of commercialising them using the methods I use it is probably better to narrow your focus a little.

…о том, что не надо спешить и нервничать:

It won’t happen over night - take a long term approach. It takes time to build a substantial archive of posts, to build your page ranking in search engines, to get linked to by other sites, to build credibility and respect in an industry and to earn the trust of loyal readers. My blogs have hundreds (some thousands) of posts on them, this doesn’t just happen, it takes years of work – initially without much in the way of reward except the satisfaction that you’ve done a good job.

Об энтузиазме:

Write with passion – start with something you have an interest, passion or some expertise in. It is possible to make money from a website or blog that you have no interest in, but its a lot more fun to do it with a topic that energises you. Remember this is not something that might pay off quickly (if at all) so ask yourself the question - ‘would I be happy to blog about this for little or no reward for a couple of years?’ If the answer is no then it might be worth choosing another topic.

…и о трудоемкости выбранного дела:

Blog til you Bleed – entrepreneurial blogging is is bloody hard work. Yes its fun, yes its a rush when you get Slashdotted or Gizmodo links up to you but it can also be a grind and slightly mind numbing. There is no getting away from the fact that to make money from it you need to be willing to work hard, post lots, build relationships with your readers and other bloggers. I blog between 3-10 hours every day (6-7 days per week). Blogging is a flexible job (you can do it around other things) but it doesn’t just happen, especially when you’re just starting out). Set yourself some posting goals (mine is 25 posts per day) and stick to them.

…и снова о главной причине моего беспокойства - все блоги в одном домене:

Diversify – don’t put all your blogging in one basket. My experience late last year of losing most of my traffic from a Google tweak reminded me how fragile blogging as a business can be. Diversify what you do in some of these ways:

* don’t just blog on one domain (Google’s update last year effected all of the blogs I had on one domain but not on another)
* consider a ‘real job’ - whilst I make enough to live on from blogging I also do a bit of other non blogging related work (research position) as well – partly to get me interacting with ‘real’ people but also as a back up income in case it all falls apart!
* blog on a variety of topics – Digital Cameras won’t be the biggest thing for then next 10 years – something else will capture the attention of people position yourself to be there to cash in on the new craze. Its also a good idea for your mental health not to obsess about the one thing exclusively – get a life!
* consider ways you can earn a non direct income from your blog – blogging creates experts (I wrote about this recently). As your blog builds consider other ways you can generate an income from it. Perhaps your blog will open up opportunities for a book on your topic, some speaking opportunities in the industry you’ve chosen, consulting on your topic etc.

Ну а мнение о будущем блогов читайте на сайте оригинала.

February 24, 2005 | Filed Under @work, Блоггинг, Обзоры статей, Советы профессионалов 

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